Self-Care Sales Rise

IRI monitors consumer shopping behavior during COVID-19.

Food and beverage stock up continued in the latest week while non-food stockpiling across health and home care showed signs of easing, according to IRI’s tracking of consumer and shopping behavior during the COVID-19 pandemic. However, the market research group finds that self-care is becoming even more mainstream during this pandemic, with a number of categories seeing a tremendous influx of new buyers.    What’s on consumers lists of needed self-care products? Leading self-care categories su...

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